Starting in 1960, Caro Cuore is one of the oldest lingerie companies in Argentina. Beginning in the 1980s and 1990s, Caro Cuore began to expand outside of their homeland with stores throughout South American, Latin America, and up to Mexico (no stores in the USA or Canada). In the 2000s, Caro Cuore expands beyond the hemisphere and heads to Europe, Africa, and the Middle East. The company has four major brands including the eponymous label, a brand for men (Carouomo), a brand for kids (Minicuore), and a line for young adults (Miocuore). Over their long history, Caro Cuore has diversified within these brands and offers underwear, sleepwear, fitness, and legwear. This is not a flashy brand, but rather a practical label of everyday lingerie and underwear.
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